Important assignment in History Class Essay

Reading: â€Å"Rules for Peasant Life in Japan-1619† In the â€Å"Rules for Peasant Life in Japan-1619,† the society is ruled by an authoritarian leader. Social inequality existed, wherein strong social and class differences among people were identified and reinforced through laws. Peasants were considered as people from â€Å"lowly origin† (Kanetaugu, 306). They were also expected to earn for their families, to pay their taxes, and to contribute to other public obligations. The ruling body was malevolent, because when peasants could not pay their taxes, they take away the peasants’ wives. The ruling class also indicated that they may do whatever they wish with these women, a clear sign of threat to the peasants. The ruling party even included that the elite can rape these women, and yet the peasants would be the ones, who would suffer because of tarnished images. In 1916 Japan, there was no gender quality, because women, who were found to have extramarital affairs, were immediately exiled, even when the proof was merely because they had excessive amount of tea reserves. At the same time, women were mandated to take care of their men and their basic needs, the whole day, as if they were slaves to their men. For instance, daughters and wives were required to â€Å"sew and weave China-grass† clothing for their men (Kanetaugu, 305). Wives and daughters should also serve their male family members and massage their feet afterwards. They must do the bidding of their male family members. Hence, this is a society remarked by authoritarian leadership, social inequality, and gender inequality. Reading: â€Å"The Declaration of the Rights of Women by Olympe de Gouges, 1791. † Olympe de Gouges (1791) describes a gender-equal social climate. It is a climate that allowed women to freely express their opinions and to fill public positions. It is also a climate that made women responsible for their errors. De Gouges is not asking for women to be exempted from the law. Instead, she states in Article VII: â€Å"No woman is an exemption†¦Women, like men, obey this rigorous law† (de Gouges, 416). For her, women are also strong enough to be held accountable for their mistakes. She also depicts a benign ruler, who will protect and advance equal rights and treatment for men and women. She also believes that sovereignty depends on the people, and on its most basic foundation, the â€Å"union of woman and man,† or in other words, the family (de Gouges, 416). This indicates libertarian views, wherein the voice of the people reigns supreme. de Gouges also demands public transparency of taxes and activities in Articles XIII and IX. Finally, de Gouges depicts a world, wherein men and women are equal in every regard. For her, women should not be given preferential treatment because of their gender, and at the same time, they must enjoy the same rights and opportunities for growth as men. Hence, the state must ensure that men and women both possess the rights to liberty, security, property, and protection from oppression. Reading: â€Å"Program for Cuba by Fidel Castro- 1956. † Fidel Cuba espouses a social climate that is based on socialism. Through socialism, the oppressed sectors that he identified- the unemployed, farm laborers, industrial workers, small farm workers, underpaid teachers and professionals, and small businesspeople- would be given the full right to change or abolish the Constitution, and free themselves from traditional social, political, and economic obstacles, through following the Five Revolutionary Laws. The ruling body is benign to the underprivileged sectors, whom Castro felt had been used by the politicians and companies to make profits out of their lives. The benign ruler also confiscates lands for large landowners to be distributed to all â€Å"planters, non-quota planters, lesses, share-croppers, and squatters who hold parcels of five caballerias of land or less† (Castro, 556). This ruler also ensures that workers are handsomely paid for their services, by having the right to share 30% of the profits of companies. The Fourth Revolutionary Law also provides fifty-percent share for laborers involved in sugar production. Hence, Castro aims to change the ownership of and access to the forces of production, so that the poor can improve the quality of their lives. Women were not particularly mentioned in this reading. Still, Castro also did not differentiate women from male workers and professionals. It is inferred that Castro also envisioned equality of the sexes, wherein men and women can finally have the resources that they need, in order to feel like real human beings, who can genuinely pursue self-development.

Sample Imc Plan

I. EXECUTIVE SUMMARY This integrated marketing communications plan outlines communication tactics that will be used to raise awareness & to introduce Azimuth Watch Company's new range of products to the public. This IMC plan will be used to achieve the marketing ; communications objectives of this plan, as well as address some of the issues ; challenges surrounding the introduction ; success of this new range ; the company by discussing key areas such as brand positioning, pricing strategies ; targeting.II INTRODUCTION Azzimuth Watch Company strives to provide their customers with timeless pieces hemmed with exquisite ; detailed designs with excellent quality to boot. Since its genssis in 2003, a few product lines have been released but the desired reception was unachieved. Azzimuth Watch Company has to be repositioned ; branded in such a way that potential customers will receive ; understand.By introducing the target marketing process ; various specific elements of which, such as th e identifying of unfulfilled needs, market segmentation, selection of a target market ; positioning, the examination of Azzimuth Watch Company's marketing process can be done properly to identify how else to better its branding effectiveness to eventually obtain the goal of penetrating the market with desired results. As such, Azzimuth can grow into a leading brand for its products, delivering effectively what they have planned. III COMPANY PROFILEBased in Singapore since 2003, Azzimuth Watch Company has its products manufactured in Geneva, Switzerland. It was founded on the concept to design, manufacture & distribute a wide range of quality wristwatches to complement any individual's selected lifestyle. Tied closely with what an azimuth is, it plays up to the concept in which it is used in many practical applications, such as astronomy, mapping ; navigation. Azzimuth is heavily influenced by science ; how it explains the way almost everything in the world works, ; its aim is to pro duce wristwatches that are adaptable to different cultures with the irm basis of science ; logic. Azzimuth represents a philosophy of the blending of science ; lifestyle-in many different ways possible. IV. SITUATION ANALYSIS 4. 1 SWOT Analysis Strengths: 1. Only company with unique philosophy of blending science ; lifestyle with timepieces. 2. Products are made in Switzerland. 3. varied offerings to diverse segments with a clear cut positioning 4. international tie-ups with Tommy Hilfiger Weaknesses: 1. Lack of huge media campaign even after 8 years of its launch 2. Higher prices compared to other brands like Swatch or Casio. 3.Current survey reveal more focus on expansion than quality 4. brand equity is not created Opportunity: 1. Increase in demand for luxury goods in a fast-paced ; advancing country like Singapore 2. Presence of a monopoly, being the first ; only Singapore based luxury watch company in this country. Threats: 1. Premium international watch brands such as Citizen, ; Omega entered in Singapore. 2. Mobile phones acting as substitutes for watches. 3. As Singaporean market is widely open to importations, it will be difficult for local players to maintain a sustainable growth. . Customer satisfaction level below competitors 5. Expansive advertisements ; promotions done by competitors. 4. 2 Competitor Analysis Two such competitors that Azzimuth is facing are Citizen ; Omega. These 2 brands are well known for being a few of the world's largest producers of watches. The Citizen Skyhawk A-T line of watches features Radio Controlled Timekeeping. The watches can synchronize with radio clocks in Japan, North America, and Europe and will automatically select the correct frequency for doing so based upon location of home time zone.Citizen watches also incorporates the eco-drive technology which means that their watches will never require batteries. Omega also has its reputation for having been NASA's choice of watches ; was also the first watch on the moo n in 1969. It has also been the official timekeeping device for the Olympic Games since 1932. A large number of celebrities have also been endorsed by Omega, such as Daniel Craig, George Clooney, Zhang ZIyi ; Cindy Crawford. Both companies also focus on manufacturing timepieces ; have managed to uncover various product ranges with a very wide product line choice.As such, what these companies have done for themselves grants them the competitive advantage over Azzimuth. 4. 3 Current Marketing What the marketing efforts of Azzimuth Watch Company are lacking of are a stronger character ; identity. Its current advertising efforts consists only of print media on public spaces, such as bus stops, magazines ; newspapers. A few magazines have written print reviews or articles on Azzimuth's products & the danger in such is that magazine publications might place their products next to another competitor's product. By doing so, consumers might tend to compare the products.The only few publicati ons that have been approached for page space for Azzimuth are Style, 8 Days. I-Weekly ; The Newpaper. The limited amount of advertising space may hinder Azzimuth's original message from being brought across. By having only print advertisements, there is only so much of Azzimuth's message that are revealed to consumers. A good written review might not be as believable if the company's identity & character is not made prominent & consumer awareness is not high. 4. 4 Statement of Problems There are a lot of problems that Azzimuth is facing right now in respect to its marketing communication efforts.These problems hinder Azzimuth from excelling & becoming the ideal brand that they wish due to the loopholes in their MC efforts. The few such problems are: i) poor brand awareness ii)poor brand identity iii)heavy competition against other established brands iv)poor marketing positioning Due to limited marketing efforts, Azzimuth is not able to raise its brand awareness. The poor placing of the brand (& in advertisements) also hinders potential target consumers from being exposed to their products. The brand itself is then unable to be prominent in the horology industry.When unable to position itself evidently in the horology industry & in consumer's minds, Azzimuth then fails to achieve its desired goals, driving the company down an negative path. V. Marketing Objectives The few objectives that Azzimuth Watch Company is looking to achieve are as follows: i) Efficiently establishing a strong brand identity in the Singaporean market ii) Increasing brand awareness ii) Introduce new range of products efficiently in Singaporean market iv) Incorporate Corporate Social Responsibility v) Achieve sales of 12,000 units of new range of products within the year 2012If planned strategically ; marketing communications is utilised effectively, these objectives can be brought about. Current awareness of Azzimuth in Singapore is very low as it is not recognized easily ; consumers do n ot easily identify with the brand ; its products. When the brand awareness is raised, the amount of sales ; profits will most definitely increase. On top of that, people will be able to recognise the brand, improving its reputation. A strong brand identity also allows for consumers to retain ; deem the brand credible.If Azzimuth succeeds in sending a strong visual message used throughout all their business ; marketing communications will keep them a step ahead of their competition. Having a consistent visual identity throughout all of their business ; marketing communications will have them at the forefront of existing ; potential consumers' minds when they have a need for Azzimuth's products or services. Stability can also be achieved if Azzimuth successfully develops a functional brand identity as it gives the impression that their business is dedicated to the horology industry that they serve.Essentially, the main marketing objective is to introduce ; position accurately the new range of Azzimuth products in the local market ; eventually hit a sales figure of 12,000 timepieces in 2012. VI. STRATEGY ; IMPLEMENTATION The contemplated strategy for Azzimuth Watch Company is to put its marketing communications options to the best use by first effectively introducing ; implementing itself into the market, caving its position in the consumers' minds, & finally, its new range of products. 6. 1 Target AudienceBy target audience profiling, it will help Azzimuth make better, more consistent costumer decisions about how to best market & sell. It also makes it possible for the staff to treat customers more consistently because everyone is working from the same comprehensive knowledge. When Azzimuth determines its target audience, it can scale their marketing communication efforts thus customise the intended message to their target audience effectively. The prime target audience of Azzimuth are the opulent individuals who afford & prefer to indulge in luxury products as a lifestyle choice.These individuals include working class females & males with an annual income ranging from S$80, 000 & above. An ideal advertising medium for this target audience would be the internet as these individuals are also busy professionals in their respective fields. Due to their hectic work & social schedules, it is not likely for them to pick up local lifestyle magazines that are catered for the average market. 6. 2 Brand Image & Positioning As a luxury watchmaker, Azzimuth faces intense competition from other established watch brands such as Rolex, Tag Heuer, Swatch etc.By having a unique brand image, Azzimuth will be able to separate itself from other brand peers, hence establishing itself as a unique section of the market. According to Jay Ehret (2009), brands are not concrete; they are the thoughts, feelings & psychological relationships between a business & a customer, & that a brand is the foundation of all its marketing activities. Branding serves as a internal compass of focus & that if a business is clearly branded, it has an understanding of what it is about. Over time, a stronger business identity will be built.Azzimuth can adopt the brand image of a ‘science ; logic'. Despite close competitors having developed product lines with different motivations & philosophies, Azzimuth can be the first brand that emphasises the simple but fundamental philosophy of how things can be easily explained with science & logic. Rather than just being a simple luxury brand, playing up to this philosophy gives consumers a chance to associate themselves with products derived from intellect. Consumers usually purchase products with their emotions, rather than logically.With a strong branding image, Azzimuth can position themselves as the distinctive watchmaker that provides consumers with a wide range of luxury products made of high quality with a unique philosophy, setting them apart from other watchmakers in the Singaporean market. 6. 3 New Product s Azzimuth's new range of products caters to the pivot in their target consumers, focusing on minimalistic designs, with the motivation being that individuals from all walks of life can opt for a luxurious yet simple timepiece that eludes style. 6. Pricing Stratergy The pricing strategy for Azzimuth's new range of products is Mazimum Market Skimming. In this approach whereby Azzimuth sets a high price for its new high-end product so to obtain maximum revenue from the market before substitute products appear. This pricing strategy is ideal as it complements the luxurious image of the brand as it is unlikely for its target audience to prefer purchasing timepieces that are very lowly priced. The high price will set it apart from its peers by delivering the image of a exceptional product.VII. Recommended IMC Strategy With proper planning in advertising, consumers will be able to perceive a brand positively. Azzimuth has to take a multi-pronged approach to their advertising methods for i ts brand name to be rooted in the consumers' minds. The initial strategy is for Azzimuth to establish its brand identity, constitute its brand image ; finally, re-position themselves as a brand of luxury watches that are adaptable to different cultures with the firm basis of science ; logic.The proposed timeline for the execution of the recommended IMC strategy is 12 months, split into 3 phases. The first 4 months of the strategy will pay close attention to positioning the brand image in the hearts ; minds of consumers ; increasing brand awareness. Starting with a series of print advertisments carefully designed to appeal to their needs ; wants, this first phase's target is to re-position Azzimuth as a brand of timepieces with scientific philosophy & luxurious appeal.Concertedly with this launch of fresh print advertisements will be the implementation of product testimonials & placements. Celebrities like Beyonce will share their experiences on their preference for Azzimuth's produc ts, while the product will also be placed carefully in the movie series Ocean's Trilogy. Exposure of this product to millions of movie-watchers will ensure ample advertisement for it. The next trimester of the strategy will consist of a next series of print advertisements & TV commercials with similar outdoor print advertisements to follow.American actor & film producer Adrien Brody, who became the youngest actor to win the Academy Award for Best Actor will be endorsed to portray Azzimuth as â€Å"The Ideal Option† for luxurious watches. Also included would be a TV commercial of Brody highlighting his preference for Azzimuth's product range. Similarly, Brody will be featured in an exclusive interview on Azzimuth's official webpage, speaking in-depth on his passion for exclusive luxury watches & the reason behind it & why Azzimuth is his ideal option. Finally, the last phase of this strategy traversing over 4 months ill involve the setting up of a segment on Azzimuth's officia l website, educating potential watch-buyers on what to look out for in their next purchase. A forum will also be set up separately for Azzimuth watch owners to share their product choices ; opinions. 7. 1 Broadcasting media: Product Placement The Ocean's Trilogy combines well-known elements from heist films & con artist films. Azzimuth will be able to increase its brand awareness by placing its brand in a highly popular movie that is watched by all ages & consumer groups worldwide. . 2 Print Advertising: Print Media Azzimuth is currently only utilising print media efforts in Direct Publicity & technical reviews. On top of the high possibility of its products being placed directly next to a competitor's, these reviews are written from a third-person perspective ; may not be ample for consumers to be convinced to purchase Azzimuth's products. Such reviews do not directly send the intended message to consumers, let alone communicate the brand's identity ; image.The placement of their r eviews are also only in lifestyle magazines that perhaps most established individuals do not peruse as they are used to their lifestyle whereby they peruse luxurious lifestyle magazines. Hence, Azzimuth Watch Company must design ; release a series of print advertisements on the correct portal to allow successful communications with their target audience. Fig 7: Impression of new Azzimuth Print Advertisement The tagline ‘Perfect Symmetry' collates ; sends across the message of Azzimuth's intended brand identity & image.The term ‘symmetry' implies Azzimuth's new range of products whereby minimalism takes place heavily. 7. 3 Celebrity Endorsements: Adrien Brody famous people eat, drink, travel, go shopping and generally behave like normal consumers, albeit ones with much greater spending power and the ability to influence the buying decisions of others simply by what they choose to buy for themselves. This aspirational effect, whereby people seek to emulate their favorite c elebrities, presents a golden opportunity for brands.Endorsing a celebrity provides two important things for Azzimuth: Aspiration ; Credibility. In today's competitive marketplace, a perceived celebrity endorsement can give Azzimuth the product or service the instant recognition & legitimacy that would normally take years to earn. Adrien Brody has built a successful reputation for himself by being the youngest winner for an Academy Award for Best Actor & also the only American that has won a french Cesar Award. He has also made his debut as a runway model for Prada. IX. ConclusionIn today's fast-paced environment, companies have to pay special attention to how they communicate with their target consumer groups. Consumers have developed a need for knowledge ; information before a purchase ; this has become a necessary process as consumers desire to know they are making a well-informed purchase. Hence, it is vital to comprehend their target consumer groups completely. With this inform ation, they can integrate a substantial ; suitable IMC plan to help companies branch out to their target audience ; be prepared for any consumer responses.

Catharine Parr Traills The Backwoods Of Canada English Literature Essay

Catharine Parr Traills The Backwoods Of Canada English Literature Essay Nevertheless, one of the ship’s officer’s soon dissuades Traill and her husband of this opinion as he states that, if they were closer, they would find â€Å"every variety of disease, vice, poverty, filthy and famineà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ã¢â‚¬ human misery in its most disgusting and maddening form.† They move up river towards Quebec. However, once again, they are not allowed to go ashore due to â€Å"pestilence† within the city. Traill’s account of her experiences thus far, that is, the voyage and her first views of the Canadian landscape convey both the beauty of the vistas she perceived and their inherent dangers, as one can gather that hardship and disease were the constant companions of the land’s natural beauty, which Traill is very good at describing in lyrical detail. Throughout her account, the modern reader learns interesting details of Canadian life during this era. For example, she is intrigued when the ship passes islands that have herd of cattle grazing on them. The captain explained that local farmers ferry the animals to the island on flat-bottomed boats or swim them across, if possible, and leave them to graze, with someone from the farm canoeing out to milk them on a daily basis. In Lower Canada, below Quebec, the land has a â€Å"wild and rugged aspect,† but Traill comments on the increased fertility as the ship approaches Montreal and how the land surrounding this city seems â€Å"willing to yield her increase to a moderate exertion.† Having landed in Montreal, Trail is struck by the â€Å"dirty, narrow, ill-paved or unpaved streets.† Ultimately, Traill and her husband settle near the town of Peterborough and become true pioneering settlers, as her husband is entitled to land due to his British military service. Furthermore, they are able to purchase land that will give them a water frontage. Throughout her letters, it is fascinating to read Traill’s very British take on Nor th American life. For example, she is critical of log cabins that she views from the river where the settlers have not taken time out from survival to plant roses around their casements. Likewise, she is amazed that â€Å"the sons of naval and military officers and clergymen† stand behind the counter in shops or wield an â€Å"axe in the woods† and still maintain their rank and status among the â€Å"aristocracy of the country.† Likewise, she is equally surprised that the Americans she meets are â€Å"polite, well-behaved people† rather than the exhibiting the â€Å"odious manners† that she expected. Those people with the worst manners, who displayed a sense of â€Å"independence† that was not â€Å"exactly suitable† to their actual station in life were people who, like themselves, were European settlers. In particular, Traill criticizes a young Scotsman who seemed to be particularly adamant on stressing to Traill and her husband, as English aristocrats that in the New World, he was not obliged to observe the niceties of the European class system. At every juncture in their journey, the Traills seem to have an easier time of handling the many transitions of emigration as they have money and can purchase assistance. For example, when they finally arrive at their homestead, Traill’s husband â€Å"hired people to log up (that is, to draw the chopped timbers into heaps for burning) and clear a space for building our house upon.† Nevertheless, she explains to her British mother, and in doing so also to her British readership, that they were also expected to â€Å"call the ‘bee,'† that is, to provide everything necessary for the â€Å"entertainment of our worthy hive,† i.e., the neighbors who assemble to â€Å"raise the walls of your house, shanty, barn or any other building† in a â€Å"‘raising bee.'† Once again, Traill appears to be astonished that all evidence o f class distinctions are laid aside in order for neighbors to help each other.

Social disorganization Essay Example | Topics and Well Written Essays - 1000 words

Social disorganization - Essay Example Social disorganization contributes substantially to organized crime by working hand in hand with the aspect of the failure of certain social institutions that lead to the increase of crimes in general. Such include urban decay, general deterioration of the ecology found in inner cities and general failure of the society, as well as familial deterioration. In this regard, crime is affiliated with the level in which one is in the society that he or she lives. This is in relation to social stratification, which stands for divisions of humans in any society based on financial, ethnic, racial or charismatic background. As a result, organized crime is the outcome of blatant flouting of social rules by ignorant members of the society, as well as familial deterioration. This is due to the capabilities that crime gangs have in relation to replacing familial figures and creating a sense of belonging by being part of a crime gang with national syndication. In this light, organized crime is prom oted by the loss of social organization or failure of vital social structures such as family, making crime part f daily life for affected individuals thus; attempting to weed out the evil element in them an uphill task. In addition, failure of other organizations such as law enforcement, crucial for social wellbeing results in organized crime. This is concerning to demand goods and services that are contrary to social norms, beliefs and values, as well as flouting legislation. In addition, social disorganization creates thriving grounds for organized crime in the political front. This is in relation to the influence that organized crime holds on political spheres, and is thus, used to drive campaigns of a political nature in order to maintain power and control. This implies that politicians utilize social disorganization to remain in political power. Social disorganization interacts with the legal world to run crime syndicates, where this is done by conspiring to trade in goods and services that are illegal. Organized crime and social disorganization also interact in the most of unlikely ways concerning white-collar crimes and participation. In this case, those that participate in white-collar crimes such as computer fraud and insider trading participate in such activities following the specialized skills they have and lack of proper channel to exercise them (Matsueda, 2006). This shows failure of the social moral system meaning that leads to development of individuals with flexible morals, ethics, or the total lack of the two. This is due to broken family structures, social justice systems, and political corruption. In addition, white-collar organized crime falls under social disorganization in which case, individual criminality falls within interaction with social groups. This means that the crime rate of a group is determined by the level of organization either for or against crime. In this case, it refers to the goals and ambitions of a given group in crim e, as well as their motivation towards engaging in crime (Matsueda, 2006). Organized crime can be engaged in as a form of gaining recognition from peers by impressing them, although it is for a bigger goal than individual pleasure. Politically, breakdown of structures to the benefit of politicians in generating machinery that works in

Contract Law (Introduction to Business Law) Essay

Contract Law (Introduction to Business Law) - Essay Example s to contract on certain terms, made with the intention that it shall become binding as soon as it is accepted by the person to whom it is addressed, the â€Å"offeree.3† The â€Å"expression4† may take different forms. The intention element is an objective consideration and the case of Smith v Hughes 5emphasised the relevant consideration as being a focus on how a reasonable person would view the situation. Seddon et al further assert that the â€Å"test for existence and the scope for an agreement is that of an objective manner. When a test is objective, it takes account of what the parties actually did say in order to make an offer and agreement6†. Moreover, in the case of Storer v Manchester City Council7 it was asserted by Lord Denning that â€Å"a man cannot get out of a contract by saying: I did not intend to contract† if by his words he has done so†8. Furthermore, in the case of Acme Grain Co. v Wenaus 9it was asserted: â€Å"to constitute a contract, there must be an offer by one person to another and an acceptance of that offer by the person to whom it is made. A mere statement of a person’s intention or a declaration of his willingness to enter into negotiations is not an offer and cannot be accepted so as to form a valid contract10†. Additionally, the law distinguishes between an offer and an invitation to treat, which is not an offer but an indication of willingness to negotiate a contract11. For example, in the case of Gibson v Manchester City Council12, the words â€Å"may be prepared to sell† constituted an invitation to treat and not a distinct offer. Indeed, the Gibson decision challenged the traditional view for formation of contractual agreement. In this case, Lord Denning asserted that when considering whether there is a binding contractual agreement, it could be argued that: â€Å"there is no need to look for strict offer and acceptance. You should look at the correspondence as a whole and at the conduct of the parties and see therefore

Organizational Structure Presentation Communication Methods Essay - 1

Organizational Structure Presentation Communication Methods - Essay Example There must be effective communication at different levels in order for medical practitioners and other health care providers to operate efficiently. The managers should support open communication within the organization. In addition, the managers in the organization will be responsible for communicating to the junior workers, telling them what they are expected to do and the issues concerning the new strategy to be introduced (long-term care services). Communication should easily flow from one department to the other or from one person to another. Subordinates should have the feeling that they are authorized to ask questions and raise issues about processes and advancements involved in this new strategy. Similarly, all employees should communicate efficiently with the patient and family (Buchbinder & Shanks, 2012). Poor communication always threatens the life of patients. Communication with the patient or family is important because it will provide information concerning the conditio n of the patient. Apart from communicating treatment instructions, workplace communication also delivers information concerning the condition of the patient and diagnosis. Open communication and the generosity of sharing information create greater action and improved efficiency. Through collaborative leadership, the manager will always concentrate on building consensus and upright interpersonal associations. This will happen through participation and communication. The main importance of open communication is its ability to increase the level of transparency in an organization. The process improves trust between different levels of workers. Lack of effective communication in an organization can lead to anger, pressure and feelings of insecurity at the workplace. Good communication allows workers to feel as part of the organization. They will also feel

Heart of Darkness Essay Example | Topics and Well Written Essays - 1000 words - 2

Heart of Darkness - Essay Example At this point the fact to be admitted is that when Joseph Conrad wrote Heart of Darkness, and even at the time presented in the story, the British colonial empire was at its zenith. It enjoyed colonies in Hong Kong, Malaya, India, and Africa. On the one hand, the work allows the reader to look into Congo through the eyes of an imperialist. For example, the very beginning of the novel points out that Thames is â€Å"a waterway leading to the uttermost ends of the earth† (Conrad 6). Thus, some critics argue that this point itself reveals how racist Joseph Conrad is. However, the mere fact is that the novel puts forward the message that even the notion of civilization is an illusion. To illustrate: for Marlow, reaching Congo is a realization of the hollowness of his own notion of civilization. He fails to understand why the cannibals employed on his ship should not eat the other passengers (Conrad 57). Also, he feels that the cannibals possess no morality and conscience so that t hey can control their own basic animal desires. However, in the same situation, Marlow reaches the conclusion that the people along with him on the ship must not look so appetizing. It is ironic here to note that the same civilized Marlow who believes that the cannibals have no moral values proves that if he were in the position of the Africans, he would do the same, too. In other words, Conrad effectively portrays that the concept of civilization and enlightenment are rather superficial in nature. Despite the so-called civility, there is an underlying beast in humans that just comes out in the right circumstances. In other words, in the case of Marlow, the trip to Africa made him understand the basic animal-like tendencies in humans that thrive in the wild. Also, he realizes the fact that the civility the Europeans try to introduce in the wild is rather phony in nature because the cruelties of the wild are not crueler than the cruelties of imperialism. Admittedly, one cannot deny t he fact that Conrad was an imperialist. It becomes evident from the fact that Marlow is highly careful to ensure that he does not fall prey to the charms of the wild as happened to Kurtz. While Kurtz admitted the rules of the wild, Marlow is not ready to descend into that darkness. Thus, one gets the insight that instead of rejecting Western culture and ideals, the purpose of Conrad is to point out that most of the time; the Western society is not functioning in the way it is supposed to function. In other words, the Western ideals fail to perform in a more human way than the ideals of the savages. Another perfect example is the way the slaves are treated by the West. He says â€Å"they were dying slowly---it was very clear. They were not enemies, they were not criminals, they were nothing earthly now† (Conrad 42). Again, one has to remember the fact that Conrad resorted to such a statement at a time when imperialism was at the zenith of its power around the world. Though it is possible for critics to claim that one can find fragments of imperialist ideologies in the work of Conrad, they cannot forget the fact that Conrad expresses in clear terms as to how ones morality and conscience will condemn the savagery committed by European imperialism as much as one condemns the savagery of the wild. Here, one gains the insight that Marlow - the conscience of Conrad - is in constant conflict with the